Share monthly stats within your department to increase staffing and funding!

Embry Riddle Aeronautical University not only sends enewsletters to their alumni, but they also provide a monthly enewsletter to about 30 internal staff to keep them informed of the activity within the alumni online community.  Ashley Ilg, Communication Specialist provides her colleagues updates on the hits, the most popular services, the number of new registrations and more.  Adopting this technique builds a great deal of credibility excitement and ensures that the administration sees the online community as a valuable communication tool that has a predictable ROI.  Learn how this can benefit you and your department’s reputation.  To get an example of her report, listen to this short interview.